Boost App Visibility with This Secret Tip
Use kMDItemKeywords to make your app findable
- Ben Rudhart
- 2 min read

π Discover a simple yet powerful spotlight technique to make your iOS app more discoverable
Follow these steps to ensure your app appears in Spotlight and the iOS App Library π under multiple names, not just its display name.
βΌοΈ You won’t find this one in Appleβs official documentation (at least not for iOS).
1. Update Your Appβs ππ»π³πΌ.π½πΉπΆππ:
- Add a new key kMDItemKeywords
- Set the type to String
2. Set the Keywords:
- Enter a comma-separated list of alternative names you want users to find your app by. This can include previous app names, common typos, or even the names of competing apps π€

3. Test the Changes:
- Important: Delete any previous version of the app before reinstalling it on your phone/ simulator to ensure the changes take effect
- Install the app on your device or simulator and search for the new keyword via Spotlight or in your App Library
π π£πΏπΌ π§πΆπ½:
If youβre using string catalogues for your info.plist, you can easily create localized versions of this keyword list for each locale your app supports.
Conclusion
By leveraging the hidden potential of the kMDItemKeywords property in your appβs Info.plist, you can significantly boost your appβs discoverability across Spotlight and the iOS App Library. Give this spotlight technique a try and watch your app become easier for users to find, no matter what they search for!
- Tags:
- Feature